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客户的终身价值

客户的终身价值（Customer Lifetime Value，简称CLV）是指一个客户在其与公司之间的关系中，为公司带来的总体经济价值。其包括该客户从建立关系开始，一直到与公司的关系结束，公司从该客户身上获得的所有收益减去所有成本和费用的累计。这个概念对于企业非常重要，因为公司需要了解一个客户的终身价值以确定应该如何投入资源、制定算法、分配销售人员、选择推广方式等方面。企业可以根据不同客户的终身价值，制定完全不同的策略和计划，以更好地经营客户关系，提高客户忠诚度和市场份额。

Public @ 2023-06-19 21:00:14

qq引流新技能

威海网络营销威海QQ营销
1395

六年互联网创业经历，操作过很多具体的项目，也做过互联网营销。作为学习者，这期间一直关注卢松松博客，伴随着我整个创业历程。这里分享一个相当牛的引流方法，具体的执行需要大家仔细琢磨。不管是做微商什么产品，首先面临的一个问题就是客源。我看过有很多人专门做微信爆粉，到处宣称加的都是散客，而不是微商。其实对我来看，这两种粉丝我都不要。为什么?很简单，大家都知道要说服一个微商转行做你的产品很难。那说服一个散客

Public @ 2009-12-17 15:49:59

网络营销十技

巧 1. 搜索引擎优化：通过优化网站内容，以吸引更多的有意义的流量。 2. 内容营销：发布有价值的信息，以吸引更多的流量。 3. 社交媒体营销：利用社交媒体平台，与潜在客户互动，提高品牌影响力。 4. 电子邮件营销：通过电子邮件传递营销信息，促进销售和客户忠诚度。 5. 联盟营销：与其他公司合作，互相推广各自的产品和服务。 6. PPC广告：通过广告投放方式，为自己的网站带来更多的流量

Public @ 2023-06-08 13:00:14

卖什么又省心又容易赚钱

电子商务思考系列之三。在卖产品还是卖服务的帖子里提到，卖产品可扩展性比较强，卖服务就要关注高端，并且尝试把服务转变成产品。今天再谈几个发展产品或服务时可能需要考虑到的问题，目的是找到又省事又容易赚钱的电子商务模式。电子媒介形式产品成本较低做买卖成本很大一部分是花在产品的制造运输库存。如果这些费用能够降低甚至消除，整个网站运营利润率将极大提高。这种产品包括电子书，软件，付费会员网站，音视频教程，点卡

Public @ 2020-12-12 15:49:46

线下营销 – 网络营销十技之八

网络营销十技之八：线下营销不是说网络营销吗？怎么又说上线下营销了？因为线下营销同样可以给网站带来流量，线下活动与网上活动结合，同样可以带来销售额。几乎所有传统广告方式都可以用来用于宣传网站，电视，报纸，杂志都可以看到网站广告。记得以前看过报道，百度当初就是有做的非常好的电视广告，才在广大用户心中留下很深的印象，那句著名的口号也让人耳熟能详。前两天刚有一个线下营销带来巨大网站流量的例子。新加坡新传媒

Public @ 2012-06-05 15:49:43

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[ DB ] CONNECT:[ UseTime:0.026585s ] mysql:dbname=briline.net;host=106.14.77.182;port=3306;charset=utf8
[ SQL ] SHOW COLUMNS FROM `ob_article` [ RunTime:0.018858s ]
[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 9141 LIMIT 1 [ RunTime:0.018020s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'const', 'possible_keys' => 'PRIMARY', 'key' => 'PRIMARY', 'key_len' => '4', 'ref' => 'const', 'rows' => 1, 'extra' => NULL, ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='cate' order by times desc limit 15 [ RunTime:0.018442s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using filesort', ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by times desc limit 100 [ RunTime:0.018369s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using filesort', ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by rand() limit 30 [ RunTime:0.019132s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using temporary; Using filesort', ) ]
[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 9141 LIMIT 1 [ RunTime:0.017883s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'const', 'possible_keys' => 'PRIMARY', 'key' => 'PRIMARY', 'key_len' => '4', 'ref' => 'const', 'rows' => 1, 'extra' => NULL, ) ]
[ SQL ] update `ob_article` set views=views+2 where id=9141 [ RunTime:0.018865s ]
[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海网络营销' AND `status` <> -1 LIMIT 1 [ RunTime:0.027259s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where', ) ]
[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海网络营销' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.040579s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where; Using temporary; Using filesort', ) ]
[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海网络营销' AND `status` <> -1 LIMIT 1 [ RunTime:0.027264s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where', ) ]
[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海网络营销' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.040078s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where; Using temporary; Using filesort', ) ]

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